Coffee Story
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Investment tips Without loss
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6 marketing strategies "Food business" that will take you far in the 4.0 era
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Tips for making coffee shops To be successful
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History of coffee
Coffee drinks are regarded as a highly popular drink from the whole world and have a history of thousands of years. That was discovered by Bang Ern Or some people have said that coffee is an immortal drink that never decays from the human world forever |
Coffee species
In this world, there are many varieties of coffee, each species has different qualities. But there are two coffee varieties that are most popular among consumers: Arabica Arabica and Robusta Robusta, which both have different characteristics, including cultivation, taste and smell. |
Rich rocket technique With the coffee shop business
Another type of business that is currently popular is coffee shops. Because it is suitable for working customers who rush in the morning At the same time, the store area also allows users to sit, work, or meet, to invest in coffee shops, thus being one way to help business owners Success |
6 marketing strategies "Food business" that will take you far in the 4.0 era
Many SMEs may see marketing as a headache. But when you come in the online era, dominate the world, stop it. Because everything that comes from awakening to sleep is all about marketing Marketing is close to the digital age. Because it helps customers recognize the brand or product And able to respond quickly in accordance with increasing sales By using presentation methods in both concrete and abstract In terms of food business operators If you want to drive business in the 4.0 era, you must market to cover 6 items as follows.
1. Product strategy
Our products or food can meet the needs of consumers. Is the quality consistent? What's new innovation? Is it a pretty chic package? (Because this generation wants to reflect a good image) * But must not forget that the product is really what they want? Then if yes! How to create a customer experience for them?
2. Price strategy
Must consider the price of the competitors, the costs and profits that we will receive * But if your brand is sustainable You may need a way to present products that are torn from the original frame. It is important to show customers that your product has more value than others.
3. Location strategy
Food business, shop, location is still the first priority. Strategic location selection Can be observed from the amount of customers Who are our customers, where are the neighborhoods and where our customers come from? * Another important part and must be done in parallel Is to create a shop on the online world Because it is an indispensable business opportunity in this era
4. Sales promotion strategy
Is there a way to choose promotions from? Do we have sales promotions to drive sales? What is the cost of sales promotion? What media will we use to present? And how do you know that the promotions we made are successful? Which requires measurement and evaluation * But more importantly, it is necessary to retain customers and build faith in the brand from them.
5. Strategies of sales staff or service personnel
Is there a proper job placement and staff training? How much are our employees witty? Can offer or suggest sales in order to increase sales? * More than that is to create a salesperson or service employee with a true work mindset
6. Communication strategy
We will use any communication channels to promote our products and services to our customers. Today, online media plays a very important role. Because almost all brands, products, food-related services There are channels to use all online media such as website, facebook, instagram, twitter, youtube. * Using these tools Must be consistent with the behavior and trends of consumers Good communication must be presented to the point of heart. Will take less time to create awareness and result in rapid sales growth But if it is to be most effective, must be done in parallel between online and offline
Source and thank you for the information
Kiatisak Chamapisit
Assistant Director: True Corporation Public Company Limited
http://www.smartsme.tv/content/58015